Copenhagen SEO Meetup hosted by iProspect.
Agenda
- 17:00 – Doors Open
- 17:15 – Welcome + Round of Introductions
- 17:30 – Why SEOs Should Eat Their Own Dog Food?!
Christopher Hofman Laursen, SEO Strategist @ HofmanSEO
Just as architects often design their own homes, do SEO consultants have firsthand experience running their own websites before taking on client work? In this presentation, Christopher aims to inspire you to start your own projects and will share insights from his latest venture and prior experience. - 18:10 – The Value of Ditching AI and Cutting Back on Content
Céline Delamare, Content Manager @ iProspect
AI is touted as the prodigy that can streamline all our tasks so we can produce more, faster. In content, this can mean leaving large parts of text editing in AI’s capable hands. But often “less is still more”, and sometimes there is value in ditching AI. An example of when AI doesn’t help. - 18:40 – Break
- 19:00 – Mastermind/Focus Groups
Interactive problem-solving session in small groups. - 19:50 – Group Sharing and Wrap-Up
Sharing key insights and closing remarks. - 20:00 – “Tak for i dag” (or stick around for one last drink and network some more)
When
Date: Thursday, September 19th, 2024
Time: 17:00 to 20:00
Where
iProspect, Overgaden Neden Vandet 7, 1414 København
With ❤️ from Copenhagen SEO Meetup Team Germans Frolovs, Matthias Kupperschmidt, Alberto Di Risio
Key Takeaways of the presentation by Christopher Hofman Laursen
- Enhancing Skills Through SEO Side Projects:
- SEO consultants can significantly improve their consulting capabilities by initiating and managing their own side projects.
- Side projects provide practical experience that complements theoretical knowledge, leading to more effective client solutions.
- Business Understanding and Empathy:
- Running a side project fosters a holistic understanding of business operations, beyond specialized tasks like SEO.
- This comprehensive perspective enhances empathy towards clients, allowing consultants to better grasp and address their clients’ challenges and priorities.
- Efficient SEO Content Creation:
- Implementing smarter content creation methods, such as an audio-to-text method and leveraging AI tools, increases productivity and content quality.
- Utilizing these techniques ensures that content is both unique and insightful, which can be directly applied to client projects for improved outcomes.
- Effective Link Building Strategies:
- Side projects serve as a testing ground for various link-building tactics, including infographics and expert panels.
- Experimenting with and refining these strategies in side projects leads to more robust and effective link-building approaches that can enhance SEO performance for clients.
- Outsourcing to Optimize Time and Resources:
- Consultants should identify their strengths and outsource tasks that are time-consuming or outside their expertise.
- This approach not only saves time but also allows consultants to focus on high-impact activities, thereby increasing overall efficiency and effectiveness.
- Consistent Project Management:
- Adopting structured project management practices in side projects translates to better organization and execution in client engagements.
- Tools and regular meetings enhance task management, ensuring that projects stay on track and deliver desired results.
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